One of the drivers of both strategy and success in the marketplace is the role of market intelligence. Samples a broad cross section of firms regarding their level of MI activity; MI data sources and MI accountability. Regarding MI activity and its value to consumer/competitive intelligence,...

Employs weights based on relative errors produced by two or more models to formulate a consensus forecast. This method better captures changing patterns through time and sharply reduces size of forecast error.

Purpose – The purpose of this paper is to improve the capability of managers to forecast revenues and develop marketing plans for B2B component products. Design/methodology/approach – The methodology used is a dynamic market simulation at the product level. A previously developed consumer...