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Big data has the potential to revolutionize the art of management. Despite the high operational and strategic impacts, there is a paucity of empirical research to assess the business value of big data. Drawing on a systematic review and case study findings, this paper presents an interpretive...
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Purpose: The main purpose of our study is to analyze the influence of Artificial Intelligence (AI) on firm performance, notably by building on the business value of AI-based transformation projects. This study was conducted using a four-step sequential approach: (1) analysis of AI and AI...
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