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Ethical consumers' brand avoidance
Rindell, Anne; Strandvik, Tore; Wilién, Kristoffer - In: The journal of product & brand management 22 (2013) 7, pp. 484-490
Persistent link: https://www.econbiz.de/10010225094
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The role of brand images in consumer practices : uncovering embedded brand strength
Rindell, Anne; Korkman, Oskar; Gummerus, Johanna - In: The journal of product & brand management 20 (2011) 6, pp. 440-446
Persistent link: https://www.econbiz.de/10010217464
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Ethical consumers' brand avoidance
Rindell, Anne; Strandvik, Tore; Wilén, Kristoffer - In: The journal of product & brand management 23 (2014) 2, pp. 114-120
Persistent link: https://www.econbiz.de/10010384246
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Consumer-brand relationships in step-down line extensions of luxury and designer brands
Hanslin, Kamilla; Rindell, Anne - In: Journal of fashion marketing and management 18 (2014) 2, pp. 145-168
Persistent link: https://www.econbiz.de/10010384290
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Conveying conscientiousness : exploring environmental images across servicescapes
Kauppinen-Räisänen, Hannele; Rindell, Anne; Åberg, … - In: Journal of retailing and consumer services 21 (2014) 4, pp. 520-528
Persistent link: https://www.econbiz.de/10010388541
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Mapping the "roots" of the consumer's image-in-use of companies
Rindell, Anne; Edvardsson, Bo; Strandvik, Tore - In: The journal of product & brand management 19 (2010) 6, pp. 423-431
Persistent link: https://www.econbiz.de/10008772546
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Context and time in brand image constructions
Rindell, Anne; Iglesias, Oriol - In: Journal of organizational change management 27 (2014) 5, pp. 756-768
Persistent link: https://www.econbiz.de/10010436764
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Two sides of a coin : connecting corporate brand heritage to consumers' corporate image heritage
Rindell, Anne; Santos, Fernando Pinto; Lima, Ana Pinto de - In: The journal of brand management : an international journal 22 (2015) 5, pp. 467-484
Persistent link: https://www.econbiz.de/10011350053
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What makes a corporate heritage brand authentic for consumers? : a semiotic approach
Rindell, Anne; Santos, Fernando Pinto - In: The journal of brand management : an international journal 28 (2021) 5, pp. 545-558
Persistent link: https://www.econbiz.de/10012601216
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To be or not to be corporate heritage oriented? : a study of managers' corporate heritage mindsets
Rindell, Anne; Strandvik, Tore - In: European management journal 41 (2023) 2, pp. 282-291
Persistent link: https://www.econbiz.de/10014289449