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Opening a donor's wallet : the...
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date (oldest first)
1
Attitudes and donation behavior when reading positive and negative
charity
appeals
Erlandsson, Arvid
;
Nilsson, Artur
;
Västfjäll, Daniel
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
4
,
pp. 444-474
Persistent link: https://www.econbiz.de/10011956577
Saved in:
2
Celebrity appeal effectiveness in donating to the cause : popular culture vs. religious celebrities
Al-Wugayan, Adel A. A.
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 369-391
Persistent link: https://www.econbiz.de/10014383317
Saved in:
3
The effects of the facial expression of beneficiaries in
charity
appeals and psychological involvement on donation intentions : evidence from an online experiment
Cao, Xiaoxia
;
Jia, Lei
- In:
Nonprofit management & leadership
27
(
2017
)
4
,
pp. 457-473
Persistent link: https://www.econbiz.de/10011717085
Saved in:
4
The effects of message order on emotions and donation intention in
charity
advertising : the mediating roles of negative and positive empathy
Bae, Mikyeung
- In:
Journal of marketing communications
29
(
2023
)
3
,
pp. 270-287
Persistent link: https://www.econbiz.de/10014232576
Saved in:
5
The effect of sequential structure in
charity
advertising on message elaboration and donation intention : the mediating role of empathy
Bae, Mikyeung
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 177-209
Persistent link: https://www.econbiz.de/10012385183
Saved in:
6
Opposites attract : impact of background color on effectiveness of emotional
charity
appeals
Choi, Jungsil
;
Li, Yexin Jessica
;
Rangan, Priyamvadha
; …
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
3
,
pp. 644-660
Persistent link: https://www.econbiz.de/10012494708
Saved in:
7
COVID-19
charity
advertising : identifiable victim message framing, self-construal, and donation intent
Van Esch, Patrick
;
Cui, Yuanyuan
;
Jain, Shailendra Pratap
- In:
Journal of advertising
50
(
2021
)
3
,
pp. 290-298
Persistent link: https://www.econbiz.de/10012607901
Saved in:
8
How preexisting beliefs and message involvement drive charitable donations : an integrated model
Van Steenburg, Eric
;
Spears, Nancy
- In:
European journal of marketing
56
(
2022
)
1
,
pp. 209-251
Persistent link: https://www.econbiz.de/10012798648
Saved in:
9
Charity
fundraising
appeals : the influence of brand remarkability and brand familiarity on audience intentions
Wymer, Walter
;
Yacout, Omneya Mokhtar
- In:
International review on public and non-profit marketing
21
(
2024
)
4
,
pp. 817-839
Persistent link: https://www.econbiz.de/10015187133
Saved in:
10
Rendering misery or selling hope? : the mechanism of imagery contrast effect in charitable appeal
Wang, Han
;
Zheng, Chundong
;
Song, Jiehang
;
Tang, Yanru
- In:
International review on public and non-profit marketing
21
(
2024
)
4
,
pp. 1081-1098
Persistent link: https://www.econbiz.de/10015187359
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