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Essays in retail strategy : the case of unplanned buying and exclusively branded products; [kumulative Dissertation]
Berlemann, Benedikt - 2012
Persistent link: https://www.econbiz.de/10009662950
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A question of format? : the importance of retail format differences for unplanned purchases
Berlemann, Benedikt; Elsner, Mark; Reinartz, Werner J. - In: Essays in retail strategy : the case of unplanned …. 2012
Persistent link: https://www.econbiz.de/10010219816
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For only you? : marketing national brands through a single retailer ; drivers and detractors
Berlemann, Benedikt; Elsner, Mark; Reinartz, Werner J. - In: Essays in retail strategy : the case of unplanned …. 2012
Persistent link: https://www.econbiz.de/10010219817
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Essays in retail strategy : the case of unplanned buying and exclusively branded products
Berlemann, Benedikt - 2012
Persistent link: https://www.econbiz.de/10009678615