Literature revealed that an appropriate alignment between firm strategic orientation and market positioning is critical because of its impact on firm performance. The alignment is especially crucial for small businesses as a result of their limited resource base. However, studies have not...

This study builds a conceptual model to describe the relationships between resource flexibility (RF), operational coordination flexibility (OCF), and new product introduction capability (NPIC) in operations management, and to explain the moderating effects of resource availability (RA) on the...

From the perspective of the vendors in emerging countries (VECs), this article investigates how the vendor firms in China respond to cross-border outsourcing trends differently by examining the different effects of entrepreneurial orientation (EO) and market orientation (MO), as well as their...

Background: Trust and conflict represent the critical foundation characterising the inter-firm relationship of cooperation and competition, and their co-existence as coopetition within an alliance partnership. The literature has often regarded conflict and trust as uni-dimensional variables to...