Purpose – The purpose of this study is to examine the entry probability and performance of private labels at an organic food retailer. For a growing sector with unique market structure and category characteristics, it examines how competitive factors affect the attractiveness of a product...

Purpose – This paper aims to present a meta‐analysis to test the competing hypotheses that arise from structural contingency theory (SCT) and transaction cost analysis (TCA) about how environmental uncertainty affects the strategic marketing policy of forward vertical integration (VI)....

Purpose: The purpose of this paper is to understand how the consistency between objective and perceived environmental uncertainty might affect supply chain flexibilities that cope with supply chain risk. Design/methodology/approach: This study adopted a case study of comparative four companies...

Purpose: The purposes of this study are to examine how contractual and relational governance mechanisms influence total value created in a buyer–supplier relationship and to investigate how supplier’s information sharing and information sharing asymmetry between two exchange parties...

Purpose – In response to highly volatile and uncertain environments, many firms have implemented flexible strategies and many management researchers have discussed the topic of flexibility. The purpose of this paper is to focus on distribution flexibility, the aspect of flexibility related to...