Key Features:Focuses on the description and applications of many quantitative modelling approaches applied to marketing … Scaling Models for the Analysis of Preference/Dominance Data in Marketing Wayne S. DeSarbo and Sunghoon Kim -- 1. Introduction … clusterwise multidimensional unfolding model -- 4. A Marketing Application -- 4.1. The vector model results -- 4.2. The simple …

also demonstrates how complex adaptive systems can be explored using methods ranging from mathematics to computational …

only limited, to: computer science (new theoretical and practical applications); mathematics (mathematical models, all … mathematical results which can improve or are inspired from another known results, some aspects regarding history of mathematics …