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Sales and sincerity : the role of relational framing in word-of-mouth marketing
Tuk, Mirjam Alexandra; Verlegh, Peeter; Smidts, Ale; … - 2008
Persistent link: https://www.econbiz.de/10008661071
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Language abstraction in word of mouth
Schellekens, Gaby A. C.; Verlegh, Peeter; Smidts, Ale - In: Journal of consumer research : JCR ; an … 37 (2010/11) 2, pp. 207-223
Persistent link: https://www.econbiz.de/10003997830
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Interpersonal relationships moderate the effect of faces on person judgments /Mirjam A. Tuk, Peeter W.J. Verlegh, Ale Smidts and Daniel H.J. Wigboldus
Tuk, Mirjam Alexandra; Verlegh, Peeter; Smidts, Ale; … - 2008
Persistent link: https://www.econbiz.de/10008649048
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Receiver responses to rewarded referrals : the motive inferences framework
Verlegh, Peeter W. J.; Ryu, Gangseog; Tuk, Mirjam Alexandra - In: Journal of the Academy of Marketing Science 41 (2013) 6, pp. 669-682
Persistent link: https://www.econbiz.de/10010209584
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Can disclosures lead consumers to resist covert persuasion? : the important roles of disclosure timing and type of response
Campbell, Margaret C.; Mohr, Gina S.; Verlegh, Peeter W. J. - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 483-495
Persistent link: https://www.econbiz.de/10010210184
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Enhancing the effects of social network site marketing campaigns : if you want consumers to like you, ask them about themselves
Noort, Guda van; Antheunis, Marjolijn L.; Verlegh, … - In: International journal of advertising : the quarterly … 33 (2014) 2, pp. 235-252
Persistent link: https://www.econbiz.de/10010362925
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Emotions in adverice taking : the roles of agency and valuence
Hooge, Ilona E. de; Verlegh, Peeter W. J.; Tzioti, … - In: Journal of behavioral decision making 27 (2014) 3, pp. 246-258
Persistent link: https://www.econbiz.de/10010387397
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The owner's edge : brand ownership influences causal maps
Rekom, Johan van; Verlegh, Peeter W. J.; Slokkers, Robert - In: Journal of business research : JBR 62 (2009) 3, pp. 339-344
Persistent link: https://www.econbiz.de/10003840061
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Measuring and managing the essence of a brand personality
Rekom, Johan van; Jacobs, Gabriele; Verlegh, Peeter W. J. - 2009
Persistent link: https://www.econbiz.de/10003836301
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Sales and sincerity : the role of relational framing in word-of-mouth marketing
Tuk, Mirjam Alexandra; Verlegh, Peeter; Smidts, Ale; … - In: Journal of consumer psychology : JCP : the official … 19 (2009) 1, pp. 38-47
Persistent link: https://www.econbiz.de/10003825327