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Consumer behaviour
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Puntoni, Stefano
86
Verlegh, Peeter
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Verlegh, Peeter W. J.
22
Langhe, Bart de
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Reed, Americus
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Van Osselaer, Stijn M. J.
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Smit, Edith G.
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Smidts, Ale
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Sweldens, Steven
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Tavassoli, Nader T.
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Bernritter, Stefan F.
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Tuk, Mirjam Alexandra
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De Freitas, Julian
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Giesler, Markus
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Hermann, Erik
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Paolacci, Gabriele
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Puntoni, S.
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Ritson, Mark
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Warlop, Luk
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Wigboldus, Daniël H. J.
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Botti, Simona
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Forehand, Mark R.
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Fuchs, Christoph
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Giuliano, Paola
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Hamilton, Rebecca W.
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Hooge, Ilona E. de
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Leung, Eugina
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Urminsky, Oleg
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Walker Reczek, Rebecca
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Williams, Gizem Yalcin
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Eelen, Jiska
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Eigenraam, Anniek W.
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Fernandes, Daniel
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Newman, George
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Reed, Americus, II
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Rekom, Johan van
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Erasmus Research Institute of Management
2
ICORIA <Veranstaltung> <13., 2014, Amsterdam>
1
Springer Fachmedien Wiesbaden
1
The Field Experiments Website
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ERIM report series research in management
10
Journal of marketing research : JMR
9
Journal of marketing
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of the Academy of Marketing Science
7
Journal of advertising : official publication of the American Academy of Advertising
6
ERIM Report Series Reference
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
4
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Harvard-Business-Manager : das Wissen der Besten
3
Journal of Consumer Research
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
3
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Advertising in new formats and media : current research and implications for marketers
2
European Advertising Academy
2
Harvard business review : HBR
2
International journal of advertising : the review of marketing communications
2
Journal of Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of macromarketing
2
Journal of the Association for Consumer Research : JACR
2
Marketing letters : a journal of research in marketing
2
Organizational Behavior and Human Decision Processes
2
Advances in advertising research
1
Behavioral science in the wild
1
Business strategy review
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Consumer psychology review
1
Digital advertising : theory and research
1
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
1
Harvard Business School Marketing Unit Working Paper
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Economic Psychology
1
Journal of advertising
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Journal of advertising research
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Journal of behavioral decision making
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Journal of economic psychology : research in economic psychology and behavioral economics
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ECONIS (ZBW)
116
OLC EcoSci
14
RePEc
11
EconStor
2
Other ZBW resources
2
BASE
1
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21
Two birds and one stone : purposeful polysemy in minority targeting and advertising evaluations
Puntoni, Stefano
;
Vanhamme, Joelle
;
Visscher, Ruben
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 25-41
Persistent link: https://www.econbiz.de/10009009164
Saved in:
22
Identity-based consumer behavior
Reed, Americus, II
;
Forehand, Mark
;
Puntoni, Stefano
; …
-
2012
Persistent link: https://www.econbiz.de/10009679132
Saved in:
23
Choice and self : how synchronic and diachronic identity shape choices and decision making
Urminsky, Oleg
;
Bartels, Daniel M.
;
Giuliano, Paola
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 281-291
Persistent link: https://www.econbiz.de/10010401335
Saved in:
24
The bias in the bias : comparative optimism as a function of event social undesirability
Sweldens, Steven
;
Puntoni, Stefano
;
Paolacci, Gabriele
; …
- In:
Organizational behavior and human decision processes : …
124
(
2014
)
2
,
pp. 229-244
Persistent link: https://www.econbiz.de/10010403073
Saved in:
25
The anchor contraction effect in international marketing research
Langhe, Bart de
;
Puntoni, Stefano
;
Fernandes, Daniel
; …
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 366-380
Persistent link: https://www.econbiz.de/10008988435
Saved in:
26
Gender identity salience and perceived vulnerability to breast cancer
Puntoni, Stefano
;
Sweldens, Steven
;
Tavassoli, Nader T.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 413-424
Persistent link: https://www.econbiz.de/10009161375
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27
The color pink is bad for fighting breast cancer
Puntoni, Stefano
- In:
Harvard business review : HBR
89
(
2011
)
7/8
,
pp. 30-31
Persistent link: https://www.econbiz.de/10009295651
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28
Fooled by heteroscedastic randomness : local consistency breeds extremity in price-based quality inferences
Langhe, Bart de
;
Van Osselaer, Stijn M. J.
;
Puntoni, Stefano
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
4
,
pp. 978-994
Persistent link: https://www.econbiz.de/10010473333
Saved in:
29
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
1
,
pp. 71-79
Persistent link: https://www.econbiz.de/10010503334
Saved in:
30
Advertising-induced embarrassment
Puntoni, Stefano
;
Hooge, Ilona E. de
;
Verbeke, Willem …
-
2013
Persistent link: https://www.econbiz.de/10009736152
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