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Consumer behaviour
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Puntoni, Stefano
86
Verlegh, Peeter
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Verlegh, Peeter W. J.
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Langhe, Bart de
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Reed, Americus
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Van Osselaer, Stijn M. J.
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Smit, Edith G.
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Paolacci, Gabriele
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Puntoni, S.
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Leung, Eugina
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Eelen, Jiska
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Newman, George
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Reed, Americus, II
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Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Erasmus Research Institute of Management
2
ICORIA <Veranstaltung> <13., 2014, Amsterdam>
1
Springer Fachmedien Wiesbaden
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ERIM report series research in management
10
Journal of marketing research : JMR
9
Journal of marketing
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of the Academy of Marketing Science
7
Journal of advertising : official publication of the American Academy of Advertising
6
ERIM Report Series Reference
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of business research : JBR
4
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Harvard-Business-Manager : das Wissen der Besten
3
Journal of Consumer Research
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
3
Research Paper / Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
3
Advertising in new formats and media : current research and implications for marketers
2
European Advertising Academy
2
Harvard business review : HBR
2
International journal of advertising : the review of marketing communications
2
Journal of Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of macromarketing
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Journal of the Association for Consumer Research : JACR
2
Marketing letters : a journal of research in marketing
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Organizational Behavior and Human Decision Processes
2
Advances in advertising research
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Behavioral science in the wild
1
Business strategy review
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Digital advertising : theory and research
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Food, people and society : a european perspective of consumer's food choices ; with 63 tables
1
Harvard Business School Marketing Unit Working Paper
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of Economic Psychology
1
Journal of advertising
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Journal of advertising research
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Journal of behavioral decision making
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ECONIS (ZBW)
116
OLC EcoSci
14
RePEc
11
EconStor
2
Other ZBW resources
2
BASE
1
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31
Bang for the buck : gain-loss ratio as a driver of judgment and choice
Langhe, Bart de
;
Puntoni, Stefano
- In:
Management science : journal of the Institute for …
61
(
2015
)
5
,
pp. 1137-1163
Persistent link: https://www.econbiz.de/10011284860
Saved in:
32
Polysemy in advertising
Puntoni, Stefano
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003381143
Saved in:
33
Categorization by groups
Hamilton, Rebecca W.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003381144
Saved in:
34
Social context and advertising memory
Puntoni, Stefano
;
Tavassoli, Nader T.
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 284-296
Persistent link: https://www.econbiz.de/10003486929
Saved in:
35
Bilingualism and the emotional intensity of advertising language
Puntoni, Stefano
;
Langhe, Bart de
;
Van Osselaer, Stijn M. J.
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
6
,
pp. 1012-1025
Persistent link: https://www.econbiz.de/10003861953
Saved in:
36
Productivity metrics and consumers' misunderstanding of time savings
Langhe, Bart de
;
Puntoni, Stefano
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 396-406
Persistent link: https://www.econbiz.de/10011503075
Saved in:
37
Customer empowerment in the digital age
Acar, Oguz Ali
;
Puntoni, Stefano
- In:
Journal of advertising research
56
(
2016
)
1
,
pp. 4-8
Persistent link: https://www.econbiz.de/10011486020
Saved in:
38
Man versus machine : resisting automation in identity-based consumer behavior
Leung, Eugina
;
Paolacci, Gabriele
;
Puntoni, Stefano
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 818-831
Persistent link: https://www.econbiz.de/10011971225
Saved in:
39
Linear thinking in a nonlinear world
Langhe, Bart de
;
Puntoni, Stefano
;
Larrick, Richard
- In:
Harvard business review : HBR
95
(
2017
)
3
,
pp. 130-139
Persistent link: https://www.econbiz.de/10011685817
Saved in:
40
Methodological issues in cross-linguistic and multilingual advertising research
Weijters, Bert
;
Puntoni, Stefano
;
Baumgartner, Hans
- In:
Journal of advertising : official publication of the …
46
(
2017
)
1
,
pp. 115-128
Persistent link: https://www.econbiz.de/10011686482
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