Information is presented about a presentation at the Advances in Consumer Research North American Conference on social information and marketing environments in donation behavior. Topics in the presentation include activated identities in decision-making, contextual cues in donation behavior,...

This paper examines how identity primes and social distinctiveness influence identity salience (i.e., the activation of a social identity within an individual's social self-schema) and subsequent responses to targeted advertising. Across two studies, individuals who were exposed to an identity...

Cohen and Reed’s 2006 MPAA model describes the attitude formation and reliance process. We thank the notable contributors for their insightful commentaries about our model and attitude theory and research more generally. Since we cannot respond to all the nuances outlined in each of the four...

The Multiple Pathway Anchoring and Adjustment (MPAA) model integrates prior research on attitude formation, accessibility, strength, and attitude-behavior relationships and responds to key challenges to the traditional view of attitudes as enduring predispositions that guide behavior. The MPAA...