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Spokescharacters
Folse, Judith Anne Garretson; Netemeyer, Richard G.; … - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
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The moderating influence of consumers temporal orientation on the framing of societal needs and corporate responses in cause-related marketing campaigns
Tangari, Andrea Heintz; Folse, Judith Anne Garretson; … - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 35-50
Persistent link: https://www.econbiz.de/10003986800
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The role of contextual factors in eliciting creativity : primes, cognitive load and expectation of performance feedback
Bose, Mousumi; Folse, Judith Anne Garretson; Burton, Scot - In: The journal of consumer marketing 30 (2013) 5, pp. 400-414
Persistent link: https://www.econbiz.de/10009788873
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Consumer generalization of nutrient content claims in advertising
Andrews, J. Craig; Netemeyer, Richard G.; Burton, Scot - 1996
Persistent link: https://www.econbiz.de/10000957472
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How graphic visual health warnings affect young smokers' thoughts of quitting
Andrews, J. Craig; Netemeyer, Richard G.; Kees, Jeremy; … - In: Journal of marketing research : JMR 51 (2014) 2, pp. 165-183
Persistent link: https://www.econbiz.de/10010362219
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The nutrition elite : do only the highest levels of caloric knowledge, obesity knowledge, and motivation matter in processing nutrition ad claims and disclosures?
Andrews, J. Craig; Netemeyer, Richard G.; Burton, Scot - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 41-55
Persistent link: https://www.econbiz.de/10003875217
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Graphic health warnings on cigarette packages : the role of emotions in affecting adolescent smoking consideration and secondhand smoke beliefs
Netemeyer, Richard G.; Burton, Scot; Andrews, J. Craig; … - In: Journal of public policy & marketing : JPP & M ; an … 35 (2016) 1, pp. 124-143
Persistent link: https://www.econbiz.de/10011506069
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The legal high : factors affecting young consumers' risk perceptions and abuse of prescription drugs
Netemeyer, Richard G.; Burton, Scot; Delaney, Barbara; … - In: Journal of public policy & marketing : JPP & M ; an … 34 (2015) 1, pp. 103-118
Persistent link: https://www.econbiz.de/10011293431
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Marketers' use of alternative front-of-package nutrition symbols : an examination of effects on product evaluations
Newman, Christopher L.; Burton, Scot; Andrews, J. Craig; … - In: Journal of the Academy of Marketing Science 46 (2018) 3, pp. 453-476
Persistent link: https://www.econbiz.de/10011879700
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What exactly is marketing and public policy? : insights for JPPM researchers
Andrews, J. Craig; Burton, Scot; Gundlach, Gregory T.; … - In: Journal of public policy & marketing 41 (2022) 1, pp. 10-33
Persistent link: https://www.econbiz.de/10012703047