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Assessing the applicability of Hofstede’s cultural dimensions for Global 500 corporations’ Facebook profiles and content

Lo, Kevin D.; Waters, Richard D.; Christensen, Nicklas - In: Journal of Communication Management 21 (2017) 1, pp. 51-67

Purpose The purpose of this paper is to examine how Hofstede’s six cultural dimensions are reflected on the official corporate Facebook pages from 259 organizations on Fortune magazine’s Global 500 list. This is the first attempt to create a conceptualization of Hofstede’s dimensions for...

Persistent link: https://www.econbiz.de/10014851221

Improving volunteer retention efforts in public library systems : how communication and inclusion impact female and male volunteers differently

Waters, Richard D.; Bortree, Denise Sevick - In: International journal of nonprofit & voluntary sector … 17 (2012) 2, pp. 92-107

Persistent link: https://www.econbiz.de/10010117251

Who are we? : the impacts of anthropomorphism and the humanization of nonprofits on brand personality

Stinnett, Rachel C.; Hardy, Eva E.; Waters, Richard D. - In: International review on public and non-profit marketing 10 (2013) 1, pp. 31-48

Persistent link: https://www.econbiz.de/10010117366

Tracing the Impact of Media Relations and Television Coverage on U.S. Charitable Relief Fundraising: An Application of Agenda-Setting Theory across Three Natural Disasters

Waters, Richard D. - In: Journal of public relations research : a quarterly … 25 (2013) 4, pp. 329-346

Persistent link: https://www.econbiz.de/10010161661

Examining how industries engage the media: Comparing American and German agricultural associations' web sites

Wang, Meredith L.; Waters, Richard D. - In: Journal of communication management : an international … 16 (2012) 1, pp. 20-39

Persistent link: https://www.econbiz.de/10009829996

AIDS communication campaigns in Uganda: Assessing organizational factors as predictors of conducting campaign planning research

Kiwanuka-Tondo, James; Albada, Kelly Fudge; Waters, … - In: Journal of communication management : an international … 17 (2013) 1, pp. 5-23

Persistent link: https://www.econbiz.de/10010071167

Painting a picture of America’s nonprofit foundations: a content analysis of public relations photographs distributed through online wire services

Waters, Richard D.; Wang, Weijia - In: International journal of nonprofit & voluntary sector … 16 (2011) 2, pp. 138-149

Persistent link: https://www.econbiz.de/10010076341

Revisiting strategic communication's past to understand the present: Examining the direction and nature of communication on Fortune 500 and Philanthropy 400 web sites

Waters, Richard D.; Lemanski, Jennifer L. - In: Corporate communications : an international journal 16 (2011) 2, pp. 150-170

Persistent link: https://www.econbiz.de/10009014130

Organizational roles enacted by healthcare fundraisers: A national study testing theory and assessing gender differences

Waters, Richard D.; Kelly, Kathleen S.; Walker, Mary Lee - In: Journal of communication management : an international … 16 (2012) 3, pp. 244-264

Persistent link: https://www.econbiz.de/10009995759

Using Video to Build an Organization's Identity and Brand: A Content Analysis of Nonprofit Organizations' YouTube Videos

Waters, Richard D.; Jones, Paul M. - In: Journal of nonprofit & public sector marketing 23 (2011) 3, pp. 248-269

Persistent link: https://www.econbiz.de/10009266444