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Examining how advocacy groups build relationships on the Internet
Waters, Richard D.; Lord, Meredith - In: International journal of nonprofit and voluntary sector … 14 (2009) 3, pp. 231-241
Persistent link: https://www.econbiz.de/10009882310
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Marketing churches on the Internet : an analysis of the dialogic potential of Christian web sites
Waters, Richard D.; Tindall, Natalie T. J. - In: International journal of nonprofit and voluntary sector … 15 (2010) 4, pp. 369-381
Persistent link: https://www.econbiz.de/10009882346
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From axial codes to Z-scores : charting the diversity and scope of 25 years of nonprofit marketing research published in International Journal of Nonprofit and Voluntary Sector Marketing
Waters, Richard D.; Auger, Giselle A.; Bortree, Denise … - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-12
Persistent link: https://www.econbiz.de/10014438763
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Crowded but not crowded out : comparing the solicitation strategies and outcomes of nonprofits' and individual's GoFundMe campaigns
Waters, Richard D.; Auger, Giselle A. - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-11
Persistent link: https://www.econbiz.de/10014439333
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Examining the intersection of culture and stewardship : assessing how the most visited art museums promote their philanthropic missions
Pressgrove, Geah; Waters, Richard D.; Darrah, Adrienne; … - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-16
Persistent link: https://www.econbiz.de/10014439349
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Using video to build an organization's identity and brand : a content analysis of nonprofit organizations' YouTube videos
Waters, Richard D.; Jones, Paul M. - In: Journal of nonprofit & public sector marketing 23 (2011) 3, pp. 248-268
Persistent link: https://www.econbiz.de/10009315508
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Advocacy on the internet : lessons learned from the Animal Enterprise Terrorism Act of 2005
Waters, Richard D.; Wang, Meredith L. - In: Journal of promotion management : JPM 17 (2011) 2, pp. 241-256
Persistent link: https://www.econbiz.de/10009248051
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Can public relations improve the workplace? : measuring the impact of stewardship on the employer-employee relationship
Waters, Richard D.; Bortree, Denise Sevick; Tindall, … - In: Employee relations 35 (2013) 6, pp. 613-629
Persistent link: https://www.econbiz.de/10010193885
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Improving volunteer retention efforts in public library systems : how communication and inclusion impact female and male volunteers differently
Waters, Richard D.; Bortree, Denise Sevick - In: International journal of nonprofit & voluntary sector … 17 (2012) 2, pp. 92-107
Persistent link: https://www.econbiz.de/10009739789
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AIDS communication campaigns in Uganda : assessing organizational factors as predictors of conducting campaign planning research
Kiwanuka-Tondo, James; Albada, Kelly Fudge; Waters, … - In: Journal of communication management : an international … 17 (2013) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10009723534