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A fractured glass ceiling in fundraising? : examining the careers of minority healthcare fundraisers using role theory

Tindall, Natalie T. J.; Waters, Richard D.; Kelly, … - In: Public relations in the nonprofit sector : theory and …, (pp. 3-18). 2015

Persistent link: https://www.econbiz.de/10010481125

Examining how advocacy groups build relationships on the Internet

Waters, Richard D.; Lord, Meredith - In: International journal of nonprofit and voluntary sector … 14 (2009) 3, pp. 231-241

Persistent link: https://www.econbiz.de/10003882281

Assessing the applicability of Hofstede's cultural dimensions for Global 500 corporations' Facebook profiles and content

Lo, Kevin D.; Waters, Richard D.; Christensen, Nicklas - In: Journal of communication management : an international … 21 (2017) 1, pp. 51-67

Persistent link: https://www.econbiz.de/10011600011

Communicating social responsibility efforts : a success strategy for nonprofits or a shift from stakeholders' priorities?

Waters, Richard D.; Ott, Holly K. - In: The moral compass of public relations, (pp. 43-61). 2017

Persistent link: https://www.econbiz.de/10011586410

Organizational roles enacted by healthcare fundraisers : a national study testing theory and assessing gender differences

Waters, Richard D.; Kelly, Kathleen S.; Walker, Mary Lee - In: Journal of communication management : an international … 16 (2012) 3, pp. 244-263

Persistent link: https://www.econbiz.de/10009581828

Rethinking campaign management to include a "SMART 1 IE" mindset

Waters, Richard D.; Chen, Zifei Fay; Gomez-Barris, Lorena - In: Public relations for social responsibility : affirming …, (pp. 137-147). 2021

Persistent link: https://www.econbiz.de/10012587337

Designing social media fundraising messages : an experimental approach to understanding how message concreteness and framing influence donation intentions

Xiao, Anli; Huang, Yan; Bortree, Denise Sevick; Waters, … - In: Nonprofit and voluntary sector quarterly : journal of … 51 (2022) 4, pp. 832-856

Persistent link: https://www.econbiz.de/10013391983

Investigating membership retention : employing public relations theory to better understand relationship management

Pressgrove, Geah; McKeever, Robert; McKeever, Brooke … - In: Journal of nonprofit & public sector marketing 36 (2024) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10014514738

Public relations in the nonprofit sector : theory and practice

Waters, Richard D. (contributor) - 2015

Persistent link: https://www.econbiz.de/10013179772

Chapter 9 Rethinking Campaign Management to Include a “SMART + IE” Mindset

Waters, Richard D.; Chen, Zifei Fay; Gomez-Barris, Lorena - In: Public relations for social responsibility : affirming …, (pp. 137-147). 2021

Strategists long have advocated for incorporation of SMART objectives into communication campaigns but have failed to consider diversity, equity, and inclusion (DEI) as essential components. While the five elements of specificity, measurement, audience, realism, and time provide direction for...

Persistent link: https://www.econbiz.de/10015087885