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Neighborhood Social Capital and Social Learning for Experience Attributes of Products
Lee, Jae Young - 2015
Social learning can occur when information is transferred from existing customers to potential customers. It is especially important when the information that is conveyed pertains to experience attributes, i.e., attributes of products that cannot be fully verified prior to the first purchase....
Persistent link: https://www.econbiz.de/10013034679
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Effects of online shopping channel and price discount on near-expiry food sales
Lee, Jae Young; Choi, Kang Jun; Kwack, So Yean - In: International journal of market research 65 (2023) 6, pp. 726-744
Persistent link: https://www.econbiz.de/10014427155
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Network connections, CEO compensation and involuntary turnover : the impact of a friend of a friend
Balsam, Steven; Kwack, So Yean; Lee, Jae Young - In: The journal of corporate finance : contracting, … 45 (2017), pp. 220-244
Persistent link: https://www.econbiz.de/10011760728
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Social contagion in new product trial and repeat
Iyengar, Radha; Van Den Bulte, Christophe; Lee, Jae Young - In: Marketing science 34 (2015) 3, pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
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Can you tolerate influencer marketing? : an empirical investigation of live streaming viewership reduction related to influencer marketing
Choi, Yun Seob; Wu, Qianqian; Lee, Jae Young - In: Journal of business research : JBR 188 (2025), pp. 1-12
Persistent link: https://www.econbiz.de/10015159190
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The effects of consumer preference and peer influence on trial of an experience good
Pyo, Tae-Hyung; Lee, Jae Young; Park, Hee Mok - In: Journal of marketing research 59 (2022) 6, pp. 1161-1178
Persistent link: https://www.econbiz.de/10013474528
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Hedonic myopia : emphasizing hedonic benefits of non-perishable food makes consumers insensitive to expiration dates in food purchase
Choi, Kang Jun; Jia, He; Lee, Jae Young; Kim, B. Kyu; … - In: Journal of business research : JBR 138 (2022), pp. 193-202
Persistent link: https://www.econbiz.de/10013197803
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Shopping behavior and consumer preference for store price format : why "large basket" shoppers prefer EDLP
Bell, David R.; Lattin, James M. - 1998
Persistent link: https://www.econbiz.de/10000996259
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The influence of inventory effects and reference points on the rate of consumption
Bell, David R.; Boztuğ, Yasemin - 2001
Persistent link: https://www.econbiz.de/10001629744