A vast majority of marketing theory and research has focused on relativism and idealism in order to understand ethical behavior. However, making ethical assessments that in turn influence behavior is much more complicated than it appears. One of the most important developments in contemporary...

Business Ethics in the Middle East fills a crucial gap in the Middle East educational landscape. Written in an easy and accessible format, this book covers the foundations of business ethics by drawing from both Eastern and Western traditions. The chapters include many examples, case studies,...