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Análisis del valor de marca de las entidades financieras : el efecto halo y el modelo de elección discreta

Garcia de los Salmones Sanchez, Maria del Mar; Pérez … - In: Investigaciones europeas de Dirección y Economía de … 15 (2009) 2, pp. 25-42

This work aims to quantify brand equity and positioning of financial services institutions, banks and saving banks, both in consumers' and industrial' markets. Likewise, there is an attempt to identify the most relevant image dimensions when choosing an institution as the one with the highest...

Persistent link: https://www.econbiz.de/10009234332

CSR and customer loyalty : the roles of trust, customer identification with the company and satisfaction

Martínez, Patricia; Rodríguez del Bosque, Ignacio A. - In: International journal of hospitality management 35 (2013), pp. 89-99

Persistent link: https://www.econbiz.de/10010225848

The influence of the commercial features of the Internet on the adoption of e-commerce by consumers

Crespo, Angel Herrero; Rodríguez del Bosque, Ignacio A. - In: Electronic commerce research and applications 9 (2010) 1/6, pp. 562-575

Persistent link: https://www.econbiz.de/10008933077

Adherence to customer loyalty programmes and changes in buyer behaviour

Collado Agudo, Jesús; Herrero Crespo, Angel; … - In: The service industries journal 32 (2012) 8, pp. 1323-1341

Persistent link: https://www.econbiz.de/10009553145

La influencia de la propensión a innovar del gestor en la implantación de programas de fidelización de clientes en el pequeño comercio

Rodríguez del Bosque, Ignacio A.; Crespo, Ángel Herrero; … - In: Cuadernos de economía y dirección de la empresa : CEDE 38 (2009), pp. 7-35

Persistent link: https://www.econbiz.de/10003836468

Understanding corporate social responsibility and product perceptions in consumer markets: a cross-cultural evaluation

Singh, Jaywant; Garcia de los Salmones Sanchez, Maria … - In: Journal of business ethics : JOBE 80 (2008) 3, pp. 597-611

Persistent link: https://www.econbiz.de/10003735994

Antecedentes de la utilidad percibida en la adopción del comercio electrónico entre particulares y empresas

Rodríguez del Bosque, Ignacio A.; Herrero Crespo, Ángel - In: Cuadernos de economía y dirección de la empresa : CEDE 34 (2008), pp. 107-134

Persistent link: https://www.econbiz.de/10003721477

Exploring the cognitive-affective nature of destination image and the role of psychological factors in its formation

San Martín, Héctor; Rodríguez del Bosque, Ignacio A. - In: Tourism management : research, policies, practice 29 (2008) 2, pp. 263-277

Persistent link: https://www.econbiz.de/10003695964

Exploring the antecedents of hotel customer loyalty : a social identity perspective

Martínez García de Leaniz, Patricia; Rodríguez del … - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 1-23

Persistent link: https://www.econbiz.de/10010526384

How customer novelty seeking influences customer CSR perception

Péret, Andrea; Rodríguez del Bosque, Ignacio A. - In: Marketing intelligence & planning 33 (2015) 4, pp. 486-507

Persistent link: https://www.econbiz.de/10011381530