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Purpose The purpose of this paper is to investigate the influence of corporate social responsibility (CSR) on brand image and loyalty in the hotel industry. Design/methodology/approach A reflective structural equations model was developed to test the research hypothesis. The study was tested...
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Las prácticas de responsabilidad social empresarial han ido adquiriendo en los últimos años una gran notoriedad, tanto en el ámbito empresarial como académico y social. Sin embargo, desde un punto de vista económico, académicos y empresarios aún no se han puesto de acuerdo sobre los...
Persistent link: https://www.econbiz.de/10011277626
Financial recessions strengthen the importance businesses give to corporate social responsibility (CSR) in order to enhance credibility and reputation. The multiple case study presented herein aims at disclosing the role of CSR in the current strategic management of banking institutions in...
Persistent link: https://www.econbiz.de/10010905992
Purpose – As there is still only limited research about expectation formation in destination marketing, the aim of this paper is to enhance this body of knowledge by providing theoretical and empirical evidence about the role of different factors which generate tourist expectations. In...
Persistent link: https://www.econbiz.de/10014768234
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In the current competitive scenario, the banking industry must contend with multiple challenges tied to regulations, legacy systems, disruptive models/technologies, new competitors, and a restive customer base, while simultaneously pursuing new strategies for sustainable growth. Banking...
Persistent link: https://www.econbiz.de/10014323783
Purpose Based on the principles of stakeholder theory, the purpose of this paper is to explore the relationship between the information reported to stakeholders in corporate social responsibility (CSR) reports and companies’ CSR reputation (CSRR). Design/methodology/approach The paper...
Persistent link: https://www.econbiz.de/10014642697