Showing 1 - 10 of 32
This paper examines the influence of product attributes in high-tech products on consumers' actualized innovativeness. In Stage 1, product attributes are identified based on interviews with consumers. In Stage 2, a survey is conducted with a different set of consumers in order to classify the...
Persistent link: https://www.econbiz.de/10010869838
Persistent link: https://www.econbiz.de/10010181312
Persistent link: https://www.econbiz.de/10003951477
Persistent link: https://www.econbiz.de/10010405550
Persistent link: https://www.econbiz.de/10009270762
Persistent link: https://www.econbiz.de/10011886825
Persistent link: https://www.econbiz.de/10011740228
Persistent link: https://www.econbiz.de/10011701978
Persistent link: https://www.econbiz.de/10012271559
Persistent link: https://www.econbiz.de/10012164233