Lee, Kyootai; Khan, Shaji; Mirchandani, Dinesh - In: Journal of Business Research 66 (2013) 12, pp. 2634-2641
This paper examines the influence of product attributes in high-tech products on consumers' actualized innovativeness. In Stage 1, product attributes are identified based on interviews with consumers. In Stage 2, a survey is conducted with a different set of consumers in order to classify the...