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Influencer marketing : brand control, commercial orientation and post credibility

Martínez-López, Francisco J.; Anaya-Sánchez, Rafael; … - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 17/18, pp. 1805-1831

Persistent link: https://www.econbiz.de/10012424277

Editorial: special issue on the National Brand & Private Label Marketing Conference 2014

Martínez-López, Francisco J.; Brown, James R.; … - In: Journal of retailing and consumer services 58 (2021), pp. 1-2

Persistent link: https://www.econbiz.de/10012431714

What factors moderate the effect of assortment reduction on store switching? : insights and implications for grocery brands

Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of business research : JBR 133 (2021), pp. 98-115

Persistent link: https://www.econbiz.de/10012590174

Editorial: some insights in retailing : gluten-free products, veg private labels, stock-outs and in-store merchandisers

Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 63 (2021), pp. 1-2

Persistent link: https://www.econbiz.de/10012666024

Strategies for e-business : concepts and cases on value creation and digital business transformation

Jelassi, Tawfik; Martínez-López, Francisco J. - 2020 - Fourth edition

Persistent link: https://www.econbiz.de/10012229571

Advances in National Brand and Private Label Marketing : Fourth International Conference, 2017

Martínez-López, Francisco J. (ed.); … - 2017

This volume presents the proceedings of the 2017 International Conference on National Brand & Private Label Marketing - a collection of original, rigorous and highly relevant contributions. The 2017 NB&PL marketing conference offers a unique academic forum where researchers present and discuss...

Persistent link: https://www.econbiz.de/10012398339

Advances in National Brand and Private Label Marketing : Sixth International Conference, 2019

Martínez-López, Francisco J. (ed.); … - 2019

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand...

Persistent link: https://www.econbiz.de/10012398499

Using instant refunds to improve online return experiences

Martínez-López, Francisco J.; Feng, Changyuan; Li, … - In: Journal of retailing and consumer services 68 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10013366377

Influence of PL equity on store loyalty : a comparative analysis between Spain and the U.S.

Ruiz-Real, José Luis; Gázquez-Abad, Juan Carlos; … - In: Advances in National Brand and Private Label Marketing …, (pp. 151-157). 2018

Persistent link: https://www.econbiz.de/10013277505

Social Media Monetization : Platforms, Strategic Models and Critical Success Factors

Martínez-López, Francisco J.; Li, Yangchun; Young, … - 2022

Part I: An Introduction to Social Media Monetization -- 1. Introduction -- Part II: A Strategic Framework for Social Media Monetization -- 2. How Companies Can Exploit the Commercial Value of Social Media Through Advertising -- 3. How Companies Can Use Social Media for Social Selling -- 4. How...

Persistent link: https://www.econbiz.de/10013373458