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Mann, Bikram Jit Singh
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Jit Singh Mann, Bikram
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Global business review
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International Journal of Emerging Markets
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International business review : the official journal of the European International Business Academy
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Strong brands, strong relationships
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ECONIS (ZBW)
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OLC EcoSci
6
Other ZBW resources
6
RePEc
5
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1
A new scale to capture the multidimensionality of celebrity image
Mann, Bikram Jit Singh
;
Parmar, Yadvinder
;
Kaur Ghuman, …
- In:
Global business review
24
(
2023
)
6
,
pp. 1251-1275
Persistent link: https://www.econbiz.de/10014432918
Saved in:
2
Antecedents of consumer preference for information sources for acquiring corporate information
Kaur Ghuman, Mandeep
;
Mann, Bikram Jit Singh
- In:
Corporate reputation review : an international journal
18
(
2015
)
4
,
pp. 353-371
Persistent link: https://www.econbiz.de/10011476444
Saved in:
3
Profiling customers based on their social risk perception : a cluster analysis approach
Kaur Ghuman, Mandeep
;
Mann, Bikram Jit Singh
- In:
Metamorphosis : a journal of management research
17
(
2018
)
1
,
pp. 41-52
Persistent link: https://www.econbiz.de/10011893869
Saved in:
4
What and how to communicate about a corporate brand with the consumers : an exploratory study
Mann, Bikram Jit Singh
;
Kaur Ghuman, Mandeep
- In:
Journal of marketing communications
24
(
2018
)
3
,
pp. 230-249
Persistent link: https://www.econbiz.de/10011852950
Saved in:
5
Impact of celebrity endorser as in-store stimuli on impulse buying
Parmar, Yadvinder
;
Mann, Bikram Jit Singh
;
Kaur Ghuman, …
- In:
The international review of retail, distribution and …
30
(
2020
)
5
,
pp. 576-595
Persistent link: https://www.econbiz.de/10012315163
Saved in:
6
Measuring celebrity equity : unearthing the consumer knowledge structure associations
Kaur Ghuman, Mandeep
;
Parmar, Yadvinder
;
Mann, Bikram …
- In:
Global business review
22
(
2021
)
3
,
pp. 797-820
Persistent link: https://www.econbiz.de/10012591520
Saved in:
7
Consumer-celebrity parasocial interaction : a conditional process analysis
Parmar, Yadvinder
;
Mann, Bikram Jit Singh
- In:
Global business review
25
(
2024
)
4
,
pp. 1026-1046
Persistent link: https://www.econbiz.de/10015163002
Saved in:
8
Target shareholders' wealth creation in domestic and cross-border acquisitions in India
Mann, Bikram Jit Singh
;
Kohli, Reena
- In:
International journal of commerce and management
21
(
2011
)
1
,
pp. 63-81
Persistent link: https://www.econbiz.de/10009012046
Saved in:
9
Role of trust and customer loyalty in reducing perceived security risk in internet banking
Mann, Bikram Jit Singh
;
Sahni, Sunpreet Kaur
- In:
International journal of electronic business
10
(
2013
)
4
,
pp. 331-354
Persistent link: https://www.econbiz.de/10009790705
Saved in:
10
Analyzing the likelihood and the impact of earnout offers on acquiring company wealth gains in India
Kohli, Reena
;
Mann, Bikram Jit Singh
- In:
Emerging markets review
16
(
2013
),
pp. 183-202
Persistent link: https://www.econbiz.de/10010243135
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