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The role of fashion brand authenticity in product management : a holistic marketing apporach

Choi, Hyeonyoung; Ko, Eunju; Kim, Eun Young; Mattila, Pekka - In: The journal of product innovation management : an … 32 (2015) 2, pp. 233-242

Persistent link: https://www.econbiz.de/10010511270

Fashion marketing of luxury brands : recent research issues and contributions

Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 65 (2012) 10, pp. 1395-1398

Persistent link: https://www.econbiz.de/10009620256

When higher prices increase sales : how chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands

Hwang, Yookyung; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 67 (2014) 9, pp. 1912-1920

Persistent link: https://www.econbiz.de/10010379207

Leaving Pleasantville : macro/micro, public/private, conscious/non-conscious, volitional/imposed, and permanent/ephemeral transformations beyond everyday life

Megehee, Carol M.; Ko, Eunju; Belk, Russell W. - In: Journal of business research : JBR 69 (2016) 1, pp. 1-5

Persistent link: https://www.econbiz.de/10011417056

Social benefits of brand logos in presentation of self in cross and same gender influence contexts

Lee, Jieun; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 68 (2015) 6, pp. 1341-1349

Persistent link: https://www.econbiz.de/10010530596

Introduction to the Special issue on product development and performance in the global environment : from the special issue editor

Ko, Eunju - In: The journal of product innovation management : an … 32 (2015) 2, pp. 173-174

Persistent link: https://www.econbiz.de/10010511327

Bridging Asia and the world : searching for academic excellence and best practice in marketing and management

Ko, Eunju - In: Journal of business research : JBR 124 (2021), pp. 813-817

Persistent link: https://www.econbiz.de/10012494024

Luxury brand advertising : editorial : theory and practice

Ko, Eunju - In: International journal of advertising : the review of … 39 (2020) 6, pp. 757-760

Persistent link: https://www.econbiz.de/10012260247

Bridging Asia and the world : global platform for the interface between marketing and management

Ko, Eunju - In: Journal of business research : JBR 99 (2019), pp. 350-353

Persistent link: https://www.econbiz.de/10012023658

Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products

Pang, Wonbae; Ko, Jisu; Kim, Sang Jin; Ko, Eunju - In: Asia Pacific Journal of Marketing and Logistics 34 (2021) 10, pp. 2149-2164

Purpose: The COVID-19 pandemic has caused a decline in overall consumption, but luxury sales within offline department stores rose significantly. This study identifies changes in the market environment variable (i.e. pandemics) and their impact on clothing consumption behavior. Moreover, it...

Persistent link: https://www.econbiz.de/10012811021