Szwajca, Danuta - In: Foundations of Management : the journal of Warsaw … 11 (2019) 1, pp. 255-266
development of a new type of digital customer, with specific requirements and expectations for suppliers of goods and services …. Customers, in particular consumers, are one of the key groups of stakeholders who create the corporate reputation. Customers are … first of all creators of the corporate reputation as an "offeror" and "supplier" of value to buyers, as well as co …