Retaining customers is one of the most critical challenges in the maturing mobile telecommunications service industry. Using customer transaction and billing data, this study investigates determinants of customer churn in the Korean mobile telecommunications service market. Results indicate that...

Service marketers have access to many forms of acquisition channels. Therefore, understanding which channel is the most effective at attracting loyal customers is of growing importance. However, evaluation of a customer acquisition channel is not always straightforward. Ideally, the true...