The economic reforms in India have not only changed consumption patterns but also the mindsets of people. This changing economic and social landscape has unleashed a plethora of opportunities and brought into existence companies in various sectors which were unheard of earlier. This case is...

This paper aims to understand the role of innovativeness in ensuring the sustained performance of entrepreneurial enterprises. The paper is set in the high technology industry and focuses on the Indian small and medium sized enterprises engaged in software development. Based on the options of...