This article investigates the extent to which communication impacts on relationship marketing and whether improved communication can result in sustainable long-term relationships. It proposes a continuing process that would not only primarily facilitate the mass student community of the...

To keep the customer loyal, today relationship marketing gets more and more attention in hospitality industry especially in the hotel business. This article develops a model of relationship marketing to empirically investigate: (1) the effect of emotions on relationship quality; and (2) and the...

This paper examines the relationship of training, job satisfaction, and corporate brand image with employees working performance at British American Tobacco, Dhaka. A significant relationship exists between training and employees’ performance at BAT Dhaka in Bangladesh. To produce better...