Purpose – Real operational data are used to optimise the performance measurement of air cargo capacity demand management at Virgin Atlantic Cargo by identifying the best KPIs from the range of outcome-based KPIs in current use. Design/methodology/approach – Intelligent fuzzy multi-criteria...

Purpose – Virgin Atlantic Cargo is one of the largest air freight operators in the world. As part of a wider strategic development initiative, the company has identified forecasting accuracy as of strategic importance to its operational efficiency. This is because accurate forecast enables the...