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Order-of-entry effects for service firms in developing markets : an examination of multinational advertising agencies
Magnusson, Peter; Westjohn, Stanford A.; Boggs, David J. - In: Journal of international marketing 17 (2009) 2, pp. 23-41
Persistent link: https://www.econbiz.de/10003891535
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Theory of the global consumer
Westjohn, Stanford A.; Magnusson, Peter - In: Handbook of research in international marketing, (pp. 317-332). 2011
Persistent link: https://www.econbiz.de/10009387362
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Is there a country-of-origin theory?
Magnusson, Peter; Westjohn, Stanford A. - In: Handbook of research in international marketing, (pp. 292-316). 2011
Persistent link: https://www.econbiz.de/10009387363
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Further clarification on how perceived brand origin affects brand attitude : a reply to Samiee and Usunier
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 28 (2011) 5, pp. 497-507
Persistent link: https://www.econbiz.de/10009305310
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"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 28 (2011) 5, pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
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The role of cultural intelligence in marketing adaptation and export performance
Magnusson, Peter; Westjohn, Stanford A.; Semenov, Alexey V. - In: Journal of international marketing 21 (2013) 4, pp. 44-61
Persistent link: https://www.econbiz.de/10010233208
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The spillover effects of prototype brand transgressions on country image and related brands
Magnusson, Peter; Krishnan, Vijaykumar; Westjohn, … - In: Journal of international marketing 22 (2014) 1, pp. 21-38
Persistent link: https://www.econbiz.de/10010348972
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Responsiveness to global and local consumer culture positioning : a personality and collective identity perspective
Westjohn, Stanford A.; Singh, Nitish; Magnusson, Peter - In: Journal of international marketing 20 (2012) 1, pp. 58-73
Persistent link: https://www.econbiz.de/10009520919
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The influence of regulatory focus on global consumption orientation and preference for global versus local consumer culture positioning
Westjohn, Stanford A.; Arnold, Mark J.; Magnusson, Peter; … - In: Journal of international marketing 24 (2016) 2, pp. 22-39
Persistent link: https://www.econbiz.de/10011500430
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An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 32 (2015) 6, pp. 663-685
Persistent link: https://www.econbiz.de/10011517593