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Why do Caucasian advertising m...
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Advertising effects
20
Werbewirkung
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Advertising
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Werbung
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Consumer behaviour
12
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12
Cognition
6
Kognition
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Psychology of advertising
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English
40
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Chang, Chingching
60
Chang, C.
17
Chang, ChiaChi
4
Chen, Y.
2
Heigenhauser, Ludwig
2
Held, U.
2
Hsu, Shih-Hsun
2
Kappos, Ludwig
2
Lee, Wei-Na
2
Li, Hairong
2
Li, S.
2
Liu-Thompkins, Yuping
2
Polman, Chris
2
Wu, Chia-Huei
2
CHANG, CHINGCHING
1
Chang, Chingho
1
Chang, Wei‐Shan
1
Chen, Mei-Yen
1
Chiang, C.
1
Chong, Woon Kian
1
Driessen, T.
1
Duh, Rong-Ruey
1
Fang, Eddy S.
1
Hirst, Giles
1
Hsu, Ming-Fu
1
Hudik, Marek
1
Johnson, R.
1
Kuo, Che-Chun
1
Kuo, T.
1
Kuo, Tsuilin
1
Lan, C.
1
Lan, Y.
1
Lee, Cynthia
1
Lee, Y.J.
1
Liao, G.
1
Lin, C.
1
Lin, Shen-Yang
1
Liu, C.
1
McAleer, M.J.
1
Miller, P.W.
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Department of Economics, Business School
1
Erasmus University Rotterdam, Econometric Institute
1
International Association of Agricultural Economists - IAAE
1
Tilburg University, Center for Economic Research
1
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Journal of advertising : official publication of the American Academy of Advertising
19
International journal of advertising : the quarterly review of marketing communications
14
Psychology & marketing
11
Journal of advertising
3
Journal of advertising research
3
Human resources abstracts : an international information service
2
International journal of advertising : the review of marketing communications
2
Journal of business and psychology
2
Journal of business research : JBR
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
2006 Annual Meeting, August 12-18, 2006, Queensland, Australia
1
Advertising theory
1
Discussion Paper
1
Discussion Paper / Tilburg University, Center for Economic Research
1
Discussion paper / Sonderforschungsbereich 386 der Ludwig-Maximilians-Universität München
1
Econometric Institute Report
1
Economics Discussion / Working Papers
1
International journal of human resource management
1
Journal of Business Ethics
1
Journal of consumer behaviour
1
Journal of economic behavior & organization : JEBO
1
Journal of mathematical economics
1
Natural Hazards
1
Naval research logistics : an international journal
1
Operations-Research-Spektrum : Zeitschrift der Gesellschaft für Operations Research
1
Personnel review
1
Psychology & Marketing
1
Risk management : an international journal
1
The European Physical Journal B - Condensed Matter and Complex Systems
1
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ECONIS (ZBW)
37
OLC EcoSci
36
RePEc
7
BASE
1
EconStor
1
Other ZBW resources
1
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Making unique choices or being like others : how priming self-concepts influences advertising effectiveness
Chang, Chingching
- In:
Psychology & marketing
27
(
2010
)
4
,
pp. 399-415
Persistent link: https://www.econbiz.de/10003963759
Saved in:
2
Repetition variation strategies for narrative advertising
Chang, Chingching
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 51-65
Persistent link: https://www.econbiz.de/10003892009
Saved in:
3
Feeling ambivalent about going green : implications for green advertising processing
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10009491980
Saved in:
4
The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009302701
Saved in:
5
The effect of the number of product subcategories on perceived variety and shopping experience in an online store
Chang, Chingching
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
3
,
pp. 159-168
Persistent link: https://www.econbiz.de/10009259481
Saved in:
6
The effectiveness of advertising that leverages sponsorship and cause-related marketing : a contingency model
Chang, Chingching
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 317-338
Persistent link: https://www.econbiz.de/10009744451
Saved in:
7
Is that website for me? : website-self-congruency effects triggered by visual designs
Chang, Chingching
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 835-860
Persistent link: https://www.econbiz.de/10009674961
Saved in:
8
The role of ad-evoked consumption visions in predicting brand attitudes : a relevancy principle model
Chang, Chingching
- In:
Psychology & marketing
29
(
2012
)
12
,
pp. 956-967
Persistent link: https://www.econbiz.de/10009691212
Saved in:
9
Effectiveness of consensus information in advertising : the moderating roles of situational factors and individual differences
Chang, Chingching
- In:
Journal of business and psychology
27
(
2012
)
4
,
pp. 483-494
Persistent link: https://www.econbiz.de/10009692024
Saved in:
10
Guilt regulation : the relative effects of altruistic versus egoistic appeals for charity advertising
Chang, Chingching
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 211-227
Persistent link: https://www.econbiz.de/10010408873
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