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Repetition Variation Strategies for Narrative Advertising
Chang, Chingching - In: International journal of advertising : the quarterly … 38 (2009) 3, pp. 51-67
Persistent link: https://www.econbiz.de/10009976402
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The Influence of Editorial Liking and Editorial-Induced Affect on Evaluations of Subsequent Ads
Chang, Chingching - In: International journal of advertising : the quarterly … 40 (2011) 3, pp. 43-59
Persistent link: https://www.econbiz.de/10009976477
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Feeling Ambivalent About Going Green
Chang, Chingching - In: International journal of advertising : the quarterly … 40 (2011) 4, pp. 19-33
Persistent link: https://www.econbiz.de/10009976483
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Effectiveness of Consensus Information in Advertising: The Moderating Roles of Situational Factors and Individual Differences
Chang, Chingching - In: Journal of business and psychology 27 (2012) 4, pp. 483-495
Persistent link: https://www.econbiz.de/10010040796
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The Role of Ad‐Evoked Consumption Visions in Predicting Brand Attitudes: A Relevancy Principle Model
Chang, Chingching - In: Psychology & marketing 29 (2012) 12, pp. 956-968
Persistent link: https://www.econbiz.de/10010042253
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Is that website for me? Website — Self-congruency effects triggered by visual designs
Chang, Chingching - In: International journal of advertising : the quarterly … 31 (2012) 4, pp. 835-861
Persistent link: https://www.econbiz.de/10010043471
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The Effectiveness of Using a Global Look in an Asian Market
Chang, Chingching - In: Journal of advertising research 48 (2008) 2, pp. 199-214
Persistent link: https://www.econbiz.de/10008074618
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Diagnostic Advertising Content and Individual Differences: Testing a Resource-Matching Perspective with a Taiwanese Sample
Chang, Chingching - In: Journal of advertising : official publication of the … 36 (2007) 3, pp. 75-84
Persistent link: https://www.econbiz.de/10008125246
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The Relative Effectiveness of Comparative and Noncomparative Advertising: Evidence for Gender Differences in Information-Processing Strategies
Chang, Chingching - In: Journal of advertising : official publication of the … 36 (2007) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10008125768
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Effectiveness of promotional premiums: The moderating role of affective state in different contexts
Chang, Chingching - In: Psychology & marketing 26 (2009) 2, pp. 175
Persistent link: https://www.econbiz.de/10008164164