Purpose – Real options theory has been used to examine how manufacturing firms make incremental investments under conditions of uncertainty. However, it has not been extensively applied to service firms. Using real options theory, the purpose of this article is to explore how service firms...

As Business programs compete for prospective MBA students, they need to understand what messages capture the attention of these students, prompting them to seek additional information about the program. In light of new program options and the changing competitive environment, the messages that...

Purpose: The purpose of this study was to investigate the perceptions of business students in India toward business managers (not self-employed) and entrepreneurs. Design/methodology/approach: Students’ perceptions of the ethical behaviors of business managers and entrepreneurs were measured...

This study investigated the critical problems encountered by African American and White-owned formation and early growth firms in rural businesses. Analyses were conducted to determine the most critical types of problems encountered by these businesses and the relationship between the types of...

Purpose – The purpose of this paper is to investigate the types of business consulting services most needed by small business owners and entrepreneurs and to examine the role that gender and ethnicity plays in the demand for specialized assistance. Design/methodology/approach – A survey was...