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Across time, across space, and intersecting in complex ways : a framework for assessing impacts of environmental disruptions on nature-dependent prosumers

Steinfield, Laurel; Venugopal, Srinivas; Appau, Samuelson; … - In: Journal of public policy & marketing 40 (2021) 2, pp. 262-284

Persistent link: https://www.econbiz.de/10012534364

An investigation into the relationship between materialism and green purchase behavior in Vietnam and Taiwan

Nguyen Thi Tuyet Mai - In: Journal of economics and development : JED 21 (2019) 2, pp. 247-258

Persistent link: https://www.econbiz.de/10012241910

Measurement of modern and traditional self-concepts in Asian transitional economies

Nguyen Thi Tuyet Mai; Smith, Kirk; Cao, Johnson R. - In: Journal of Asia Pacific business 10 (2009) 3, pp. 201-220

Persistent link: https://www.econbiz.de/10003896396

Antecedents and consequences of status consumption among urban Vietnamese consumers

Nguyen Thi Tuyet Mai; Tambyah, Siok Kuan - In: Organizations and markets in emerging economies 2 (2011) 1, pp. 75-98

Persistent link: https://www.econbiz.de/10009375244

The impact of status orientations on purchase preference for foreign products in Vietnam, and implications for policy and society

Nguyen Thi Tuyet Mai; Smith, Kirk - In: Journal of macromarketing : examining the interactions … 32 (2012) 1, pp. 52-60

Persistent link: https://www.econbiz.de/10009513283

Measuring status orientations : scale development and validation in the context of an Asian transitional economy

Tambyah, Siok Kuan; Nguyen Thi Tuyet Mai; Jung, Kwon - In: Journal of marketing theory and practice 17 (2009) 2, pp. 175-187

Persistent link: https://www.econbiz.de/10003827796

Management in Vietnam

Nguyen Thi Tuyet Mai; Mai The Cuong - In: Asian business & management : theory, practice and …, (pp. 278-298). 2009

Persistent link: https://www.econbiz.de/10003853439

Materialism and green purchase intention : a study of urban Vietnamese consumers

Nguyen Thi Tuyet Mai; Nguyen Vu Hung; Nguyen Hoang Linh; … - In: Journal of economics and development : JED 19 (2017) 2, pp. 89-106

Persistent link: https://www.econbiz.de/10011807243

Competing or synergistic? : an exploratory analysis of a blended relationship between logics in a dilemma of artisan product innovation

Nguyen Van Dai; Nguyen Thi Tuyet Mai; Nguyen Quynh Hoa - In: Cogent business & management 10 (2023) 2, pp. 1-25

The existing literature has focused on the exclusive relationship between institutional logics that are perceived as competing. The current study argues that multiple logics can co-exist in a blended relationship. The purpose of this study is to shed light on such a blended relationship between...

Persistent link: https://www.econbiz.de/10014504962

Antecedents of the intention and behavior toward purchase of counterfeit luxury goods in an emerging economy : a study of young Vietnamese consumers

Nguyen Thi Tuyet Mai; Nguyen Hoang Linh - In: Organizations and markets in emerging economies 8 (2017) 2, pp. 207-224

This study examines some antecedents of the intention and behavior toward buying counterfeit luxury goods among young consumers in Vietnam, an Asian emerging economy. The data was obtained from university undergraduate students in Hanoi, the capital of Vietnam. The results of structural equation...

Persistent link: https://www.econbiz.de/10012193941