Paradox of plenty in agriculture implies that a bumper crop reaped by the farmers brings a smaller total income to them. The fall in the income or revenue of the farmer as a result of the bumper crop is due to the fact that with greater supply the prices of the crop decline drastically and in...

There are enormous elements that can influence consumer behavior while purchasing a product . Many times it may be easier to decide which product to buy, but at other times, the process may be time consuming and may needs a lot of preliminary research before the purchase. Some consumers make...

Digital wallets are one of the best innovations in the field of technology. Millions of people are making payments from these e-wallets, which are easy to use. India is gradually transforming from a cashcentric to cashless economy. The whole country is undergoing the process of modernisation in...

In today's generation, every member of the family is working and having his or her own spending criteria. Earlier people were more towards saving, now too the thought has not changed completely but it has surely got reformed. People buying capacity has increased and the reasons behind this act...

Even after 68 years of India‘s independence, the country is still facing problems in dealing with its rural and poor population and how to increase their income level. In India most of the villages are with very poor or no infrastructure like roads, transport, power supply, clean drinking...