The use of the internet for business purposes and among consumers is spreading at an impressive rate. Companies use it for a lot of different activities like, for example, marketing, online shopping and customer service. However, the use of the internet for the purpose of innovation, to create...

Die vorliegende Untersuchung betrachtet die Zusammenarbeit mit dem lokalenProduktmanagement bei der internationalen Markteinführung von neuen Produkten.Ausgehend von der Feststellung, dass die internationale Markteinführung von neuenProdukten zunehmend standardisiert und zentralisiert...

The majority of service providers have recognized the need to develop innovative services thatmeet sophisticated customer needs on time. Because of structural changes in the market, risingcosts and shorter lifecycles of services and technologies this has become a more demanding taskthan ever...

Manufacturers usually benefit by dividing their innovation processes into distinct phases inorder to ensure that the development activities are performed efficiently in an appropriatesequence [1]. Users usually do not apply such structured processes. They follow a moreintuition-driven approach....

Die Entwicklung innovativer Produkte wird für Unternehmen in einem zunehmendenWettbewerb immer wichtiger. Insbesondere Innovationen mit einem hohen Neuigkeitsgrad,so genannte „Breakthroughs“ bieten einem Unternehmen die Möglichkeit, sich von seinenWettbewerbern nachhaltig abzusetzen.Zu...

In today’s environment of rapid technological change companies can not rely on incrementalinnovations alone. To sustain long-term competitiveness companies need to develop radicalinnovations as well. Such innovations typically incorporate new and highly complex technologies,create new markets...

In this paper the focus is on the strategy formulation processes, specifically supportive methods andstructures, which address various managerial issues concerning discontinuous technologies and radicalinnovation in the early phase of strategic decision-making. In three in-depth case studies how...

Analogies can trigger breakthrough ideas in new product development. Numerous examples demonstratethat substantial innovations often result from transferring problem solutions from one industry ordomain to another. For instance, the designers of the new running shoe generation of Nike,...

Our study focuses on the question, whether users should be intensively involved in the innovation process of radical product innovations or better not – from the manufacturer’s perspective. Radical innovations incorporate new technologies, shift market structures, require intensive user...

Unternehmen, die Produkte der nächsten Generation entwickeln, stehen oft vor folgendem Problem: Orientieren sie ihre Entwicklung zu stark an den heutigen Kunden und Anwendern, resultieren oft nur kleine Innovationen („inkrementale Innovation“). Lösen Sie sich hingegen von diesen Anwendern,...