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The evaluation of new products and innovative technologies is a core task of innovation management. Without valid innovation evaluation, companies fail to identify promising endeavors for future business success. However, the evaluation of innovations is characterized by environments where...
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The author reports on a survey of the innovation activities and characteristics of 153 users of outdoor-related consumer products. He finds a high level of innovation by these consumers. Thirty-seven percent report that they have developed ideas for new or improved products. The results also...
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