-When organizing international market introductions multinational companies facecoordination problems between the leading central organizational unit and local productmanagement. Based on the assumption that international market introductions are initiatedand managed by a central unit we examine...

During recent years the management of Intellectual Property (IP) underwent major changes. IP management systems became increasingly complex nowadays actively handling an integrated mix of intellectual assets rather than just “administrating” patents or trademarks as single, independently...

In this paper we explore how knowledge brokers – specialised design and engineeringcompanies offering services to clients in diverse industries – use analogies for productdevelopment. Our research is based on interviews with project leaders of 13 knowledgebrokering companies. The interviews...

The use of the internet for business purposes and among consumers is spreading at an impressive rate. Companies use it for a lot of different activities like, for example, marketing, online shopping and customer service. However, the use of the internet for the purpose of innovation, to create...

Die vorliegende Untersuchung betrachtet die Zusammenarbeit mit dem lokalenProduktmanagement bei der internationalen Markteinführung von neuen Produkten.Ausgehend von der Feststellung, dass die internationale Markteinführung von neuenProdukten zunehmend standardisiert und zentralisiert...

The majority of service providers have recognized the need to develop innovative services thatmeet sophisticated customer needs on time. Because of structural changes in the market, risingcosts and shorter lifecycles of services and technologies this has become a more demanding taskthan ever...

Manufacturers usually benefit by dividing their innovation processes into distinct phases inorder to ensure that the development activities are performed efficiently in an appropriatesequence [1]. Users usually do not apply such structured processes. They follow a moreintuition-driven approach....

Die Entwicklung innovativer Produkte wird für Unternehmen in einem zunehmendenWettbewerb immer wichtiger. Insbesondere Innovationen mit einem hohen Neuigkeitsgrad,so genannte „Breakthroughs“ bieten einem Unternehmen die Möglichkeit, sich von seinenWettbewerbern nachhaltig abzusetzen.Zu...

In today’s environment of rapid technological change companies can not rely on incrementalinnovations alone. To sustain long-term competitiveness companies need to develop radicalinnovations as well. Such innovations typically incorporate new and highly complex technologies,create new markets...

In this paper the focus is on the strategy formulation processes, specifically supportive methods andstructures, which address various managerial issues concerning discontinuous technologies and radicalinnovation in the early phase of strategic decision-making. In three in-depth case studies how...