Showing 541 - 550 of 673
Our study focuses on the question, whether users should be intensively involved in the innovation process of radical product innovations or better not - from the manufacturer's perspective. Radical innovations incorporate new technologies, shift market structures, require intensive user learning...
Persistent link: https://www.econbiz.de/10009424486
Die Entwicklung innovativer Produkte wird für Unternehmen in einem zunehmenden Wettbewerb immer wichtiger. Insbesondere Innovationen mit einem hohen Neuigkeitsgrad, so genannte "Breakthroughs" bieten einem Unternehmen die Möglichkeit, sich von seinen Wettbewerbern nachhaltig abzusetzen. Zu...
Persistent link: https://www.econbiz.de/10009424488
In today's environment of rapid technological change companies can not rely on incremental innovations alone. To sustain long-term competitiveness companies need to develop radical innovations as well. Such innovations typically incorporate new and highly complex technologies, create new markets...
Persistent link: https://www.econbiz.de/10009424489
Manufacturers usually benefit by dividing their innovation processes into distinct phases in order to ensure that the development activities are performed efficiently in an appropriate sequence. Users usually do not apply such structured processes. They follow a more intuition-driven approach....
Persistent link: https://www.econbiz.de/10009424490
Vor dem Hintergrund der hohen Bedeutung von Forschungs- und Entwicklungskooperationen in der Biotechnologie analysieren die Autoren mit Hilfe einer empirischen Analyse die wesentlichen Einflussfaktoren auf das Management von zwischenbetrieblichen Entwicklungsprojekten. Basierend auf...
Persistent link: https://www.econbiz.de/10009424493
Mit einem Umsatz von etwa 20 Mrd. Euro für das Geschäftsjahr 2000/2001 und mehr als 80.000 Mitarbeitern in 56 Ländern der Erde ist die Bertelsmann AG heute das internationalste Medienunternehmen der Welt. Vor allem in den vergangenen 15 Jahren ist das Unternehmen überproportional expandiert....
Persistent link: https://www.econbiz.de/10009424499
"Close orientation with the market is essential for innovation success!" Although both academics and market research practitioners would generally agree with this statement, alignment with the needs of the customer often results in conservative innovation strategies. Due to their focus on what...
Persistent link: https://www.econbiz.de/10009424509
Discussion of "market pull" versus "technology push" approaches in the field of busi-ness innovation research has followed a certain trend. The empirical research under-taken until now has been concerned in particular with the question of how each of these approaches differently influence the...
Persistent link: https://www.econbiz.de/10009424520
Because of the high degree of technological complexity and the increasing convergence of new technologies, it is becoming more and more difficult to develop advanced products for those companies who solely rely on their own in-house 'core competencies'. One possible response made to these rising...
Persistent link: https://www.econbiz.de/10009424537
The intensive concern with customer needs and problems is one of the key contributors to the success of innovation management. During the seventies, numerous procedures were developed, in theory as well as in practice. These procedures entered literature as so called "need-assessment" approaches...
Persistent link: https://www.econbiz.de/10009424539