While sustainability issues increasingly gain importance for new product design, they also further complicate the NPD process. In many cases it is hard to exactly measure the socio-environmental impact of new products, and sustainability targets may conflict with other ones. Innovators can aim...

Frugal innovation in the context of developed ecomomies has witnessed increasing interest in recent years. For Western multinational companies (MNCs) emerging markets represent promising opportunities for growth as well as the threat of new local competitors. Furthermore, economic developments...