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Frugal innovations are increasingly considered in the context of sustainability and are seen to have promising potential for the realization of global sustainability goals. So far, the discourse has focused on the question of whether and how frugal innovations contribute to sustainable...
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Theory distinguishes between lead users and “common” users, where lead users have a higher propensity to innovate. We propose to cluster users with similar characteristics (e.g. use intensity) into user groups (e.g. professionals and non-professionals) within a community. In line with...
Persistent link: https://www.econbiz.de/10014168240
1.Setting the Scene: The Changing Innovation Landscape -- 2.Developing Countries and Innovation: Innovation Opportunities Spread Globally -- 3.Exploring Opportunities for Global Innovation: Contribution of the Lead Market Strategy -- 4.Growing Demand for Affordable Solutions: India as an...
Persistent link: https://www.econbiz.de/10014017091
Die kreative Kraft von Analogien -- Wissen aus analogen Märkten ür Innovationen nutzen -- TRIZ-Methodik als Wegweiser vom Problem zur Lösung -- Frugale Innovationen -- Case Smixin -- Implementierung innovativer Analogien in der Medizintechnik -- Bionik als Innovationsmethode --...
Persistent link: https://www.econbiz.de/10014017544
Novel information and communication technologies, foremost the Internet, have revolutionised the innovation landscape. Mass-collaboration involving end-users is now, a critical component of many types of software improvement and has the potential to make users as the main innovation source of...
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Users have proven to be a principal driving force of many innovations in different industries. Therefore, more and more firms try to identify avenues to systematically involve users into their new product development. Despite the growing interest in user-driven or user-centred innovation, both...
Persistent link: https://www.econbiz.de/10014203421
To increase and speed up diffusion of new product introductions firms may rely on network marketing. They select individuals in customer and user networks whose own product adoptions and opinions influence adoption decisions of others in the network. In this paper we transfer this rationale to...
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