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From Marking Products to Marketing Brands : A Legal Perspective on the History of Brand Marketing

Petty, Ross D. - 2024

how much brand marketing has grown, he examines advertising expenditures, the scholarly and professional literature, a few … that are testing the limits. Catering to researchers vested in the realms of advertising and marketing history as well as …Chapter 1: Introduction -- What is Brand Marketing? -- Chapter 2: Ancient Product Marking --Signs of the Times …

Persistent link: https://www.econbiz.de/10015186146

Exploring British advertising and marketing history through records of The National Archives of the UK

Howells, Katherine Margaret - In: Journal of historical research in marketing 14 (2022) 2, pp. 196-212

Persistent link: https://www.econbiz.de/10013329666

The history of advertising trust archive

Moir, Alistair; Read, Eve; Towne, Sophie - In: Journal of historical research in marketing 9 (2017) 4, pp. 535-542

Persistent link: https://www.econbiz.de/10011805006

Chromolithographed history : brands' trade cards and the co-construction of the French "roman national" : 1900s-1930s

Galluzzo, Anthony - In: Journal of historical research in marketing 14 (2022) 1, pp. 48-65

Persistent link: https://www.econbiz.de/10012880737

The advertising of E. Remington & Sons : the creation of an iconic brand, 1854 - 1888

Henning, Robert A.; Witkowski, Terrence H. - In: Journal of historical research in marketing 5 (2013) 4, pp. 418-448

Persistent link: https://www.econbiz.de/10010200718

Emigration and imperial business : the New Zealand Company brand 1839-1841

Thomas, Patricia A. - In: Journal of historical research in marketing 8 (2016) 2, pp. 284-307

Persistent link: https://www.econbiz.de/10011598250

The use of social networks in marketing : the Italian co-operative experience

Battilani, Patrizia; Bertagnoni, Giuliana - In: Journal of historical research in marketing 7 (2015) 1, pp. 31-57

Persistent link: https://www.econbiz.de/10010530059

Selling empire : a historical perspective on selling foreign products in domestic markets

Moore, Jonathan Allen - In: Journal of historical research in marketing 8 (2016) 2, pp. 263-283

Persistent link: https://www.econbiz.de/10011598243

Cigarette advertising in Cold War Bulgaria

Neuburger, Mary - In: Journal of historical research in marketing 8 (2016) 1, pp. 141-155

Persistent link: https://www.econbiz.de/10011535086

Die Bedeutung der Tradition für die Markenkommunikation : Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie

Herbrand, Nicolai Oliver (contributor); … - 2006 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003364979