Profile of world tourism today S. Medlik gives in his publication “Trends in World Tourism” a good picture of world tourism today. This publication, together with the WTO‐publication “Tourism Compendium”, allows us to formulate a profile of world tourism today.

To measure the economic impact of tourism several indicators are mentioned in the literature. Variables which are mentioned very often are: Expenditure, income, employment, foreign exchange earnings, tax receipts, investments, social benefits, tourism multiplier, etc...

The final objective of each communication action is a change in consumer behaviour. Frequently this change in attitude is translated in terms of purchases. But the change can be related to the pre‐purchase behaviour, as for instance the returning of a coupon, the ordering of a certain...

The starting‐point of this article is that it will be essential to give quality a crucial function in the tourism policy of the future. The philosophy of quality management is known. However its application in the tourism sector is hampered by a number of particularities of this sector. This...

The development should be oriented to a limited number of products. To improve the global competitive position of the Slovenian tourism, priority should be given to a limited number of products. The conclusions of the study “Slovenia Tourplan 2.000 and Tourist Operational Marketing Plan for...