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Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella; Moscatelli, Paolo; Perna, Andrea; … - In: Industrial marketing management : the international … 58 (2016), pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
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Heuristics in customer‐supplier interaction
Guercini, Simone; La Rocca, Antonella; Runfola, Andrea; … - In: Industrial marketing management : the international … 48 (2015), pp. 26-37
Persistent link: https://www.econbiz.de/10011345782
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The role of supplier relationships in the development of new business ventures
La Rocca, Antonella; Perna, Andrea; Snehota, Ivan; … - In: Industrial marketing management : the international … 80 (2019), pp. 149-159
Persistent link: https://www.econbiz.de/10012064412
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Connecting IMP and entrepreneurship research : directions for future research
Baraldi, Enrico; La Rocca, Antonella; Perna, Andrea; … - In: Industrial marketing management : the international … 91 (2020), pp. 495-509
Persistent link: https://www.econbiz.de/10012422315
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Mobilizing suppliers when starting up a new business venture
La Rocca, Antonella; Snehota, Ivan - In: Industrial marketing management : the international … 93 (2021), pp. 401-412
Persistent link: https://www.econbiz.de/10012501948
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Customer-supplier relationships in B2B : an interaction perspective on actors in business networks
La Rocca, Antonella - 2020
Persistent link: https://www.econbiz.de/10012183005
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Sustainable entrepreneurship : how do contextual factors play a role?
La Rocca, Antonella; Dal Molin, Silvia - In: Industrial marketing management : the international … 123 (2024), pp. 292-303
Persistent link: https://www.econbiz.de/10015168468
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Good for science, but which implications for business? : an analysis of the managerial implications in high-impact B2B marketing articles published between 2003 and 2012
Baraldi, Enrico; La Rocca, Antonella; Perna, Andrea - In: The journal of business & industrial marketing 29 (2014) 7/8, pp. 574-592
Persistent link: https://www.econbiz.de/10010422027
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Gender gap and labour market participation : a composite indicator for the ranking of European countries
Castellano, Rosalia; La Rocca, Antonella - In: International journal of manpower 35 (2014) 3, pp. 345-367
Persistent link: https://www.econbiz.de/10010385348
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From service experiences to augmented service journeys : digital technology and networks in consumer services
Mandelli, Andreina; La Rocca, Antonella - In: Managing consumer services : factory or theater?, (pp. 151-190). 2014
Persistent link: https://www.econbiz.de/10010478141