A customer value based system is a task few companies can achieve. The companies originated from Japan have covered a long way from international expansion to the capitalization of competitive advantages. On this way of international experience, the most important Japanese companies have...

The negotiation is part of the international business which plays the role of turn-table inside the working model of international relationships. The differences between the cultures of the negotiators, known as cultural distance, are the most subtle influences on negotiation. The problems that...

The future landscape of the business worldwide will have the marketing evolutions as a driver. These evolutions will be the response to the changes of business and marketing environment. The paper aims to analyze both the key trends that are shaping the macro environment, markets and consumers...