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Impact of star and movie buzz on motion picture distribution and box office revenue
Karniouchina, Ekaterina V. - In: International journal of research in marketing : IJRM ; … 28 (2011) 1, pp. 62-75
Persistent link: https://www.econbiz.de/10008888957
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Impact of Mad Money stock recommendations : merging financial and marketing perspectives
Karniouchina, Ekaterina V.; Moore, William L.; Cooney, … - In: Journal of marketing 73 (2009) 6, pp. 244-266
Persistent link: https://www.econbiz.de/10003901190
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Extending the firm vs. industry debate : does industry life cycle stage matter?
Karniouchina, Ekaterina V.; Carson, Stephen J.; Short, … - In: Strategic management journal 34 (2013) 8, pp. 1010-1018
Persistent link: https://www.econbiz.de/10009773864
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Do marketing media have life cycles? : the case of product placement in movies
Karniouchina, Ekaterina V.; Uslay, Can; Erenburg, Grigori - In: Journal of marketing 75 (2011) 3, pp. 27-48
Persistent link: https://www.econbiz.de/10009159893
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The case for product placement
Karniouchina, Ekaterina V.; Uslay, Can; Erenburg, Grigori - In: Rutgers business review 1 (2016) 1, pp. 77-83
Persistent link: https://www.econbiz.de/10011753082
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Idea forum : the impact of subscription-based video on demand on traditional distributors' value chains and business models
Clement, Michel; Otten, Cord; Seifert, Rouven; Kleinen, Ole - In: The journal of media economics 31 (2018) 1/2, pp. 50-67
Persistent link: https://www.econbiz.de/10012313998
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(When) can social media buzz data replace traditional surveys for sales forecasting?
Shi, Yuying; Karniouchina, Ekaterina V.; Uslay, Can - In: Rutgers business review 5 (2020) 1, pp. 43-60
Persistent link: https://www.econbiz.de/10012390035
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Women and minority film directors in hollywood : performance implications of product development and distribution biases
Karniouchina, Ekaterina V.; Carson, Stephen J.; … - In: Journal of marketing research 60 (2023) 1, pp. 25-51
Persistent link: https://www.econbiz.de/10013474546
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A new revenue sharing mechanism for coordinating multi-echelon supply chains
Rhee, Bo van der; Veen, Jack A. van der; Venugopal, V.; … - In: Operations research letters 38 (2010) 4, pp. 296-301
Persistent link: https://www.econbiz.de/10003984248
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Encroachment patterns of the "best products" from the last decade
Van Orden, Joseph; Rhee, Bo van der; Schmidt, Glen M. - In: The journal of product innovation management : an … 28 (2011) 5, pp. 726-743
Persistent link: https://www.econbiz.de/10009311519