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Factors enhancing word-of-mout...
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Soutar, Geoffrey N.
161
Mazzarol, Tim
130
Reboud, Sophie
47
Sweeney, Jillian C.
24
Savery, Lawson K.
17
Lee, Julie Anne
15
Soutar, Geoffrey
13
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Volery, Thierry
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9
Mamouni Limnios, Elena
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Australasian marketing journal
6
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6
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5
Strategic innovation in small firms : an international analysis of innovation and strategic decision making in small to medium sized enterprises
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ECONIS (ZBW)
159
OLC EcoSci
50
Other ZBW resources
47
RePEc
20
USB Cologne (EcoSocSci)
4
BASE
3
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1
Epilogue to the special issue and reflections on the future of engagement research
Hollebeek, Linda D.
;
Conduit, Jodie
;
Sweeney, Jill
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 586-594
Persistent link: https://www.econbiz.de/10011483191
Saved in:
2
COVID-19’s impact on the perceived risk of ocean cruising : a best-worst scaling study of Australian consumers
Tapsall, Suellen
;
Soutar, Geoffrey N.
;
Elliott, Wendy A.
; …
- In:
Tourism economics : the business and finance of tourism …
28
(
2022
)
1
,
pp. 248-271
Persistent link: https://www.econbiz.de/10012886902
Saved in:
3
Saving energy at home : exploring the role of behavior regulation and habit
Webb, David A.
;
Soutar, Geoffrey N.
;
Gagné, Marylène
; …
- In:
International journal of consumer studies
46
(
2022
)
2
,
pp. 621-635
Persistent link: https://www.econbiz.de/10013162339
Saved in:
4
A socio-cognitive perspective of industry innovation initiatives
Sneddon, Joanne
;
Soutar, Geoffrey N.
;
Mazzarol, Tim
- In:
Prometheus : critical studies in innovation
27
(
2009
)
3
,
pp. 251-265
Persistent link: https://www.econbiz.de/10003971654
Saved in:
5
Strategic planning in growth oriented small firms
Mazzarol, Tim
;
Reboud, Sophie
;
Soutar, Geoffrey N.
- In:
International journal of entrepreneurial behaviour & …
15
(
2009
)
3/4
,
pp. 320-345
Persistent link: https://www.econbiz.de/10003930309
Saved in:
6
Modelling the faddish, fashionable and efficient diffusion of agricultural technologies : a case study of the diffusion of wool testing technology in Australia
Sneddon, Joanne
;
Soutar, Geoffrey N.
;
Mazzarol, Tim
- In:
Technological forecasting & social change : an …
78
(
2011
)
3
,
pp. 468-480
Persistent link: https://www.econbiz.de/10009303778
Saved in:
7
Revisiting the global market for higher education
Mazzarol, Tim
;
Soutar, Geoffrey N.
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
5
,
pp. 717-737
Persistent link: https://www.econbiz.de/10009686054
Saved in:
8
Self-determination theory and word of mouth about energy-saving behaviors : an online experiment
Sweeney, Jillian C.
;
Webb, David A.
;
Mazzarol, Tim
; …
- In:
Psychology & marketing
31
(
2014
)
9
,
pp. 698-716
Persistent link: https://www.econbiz.de/10010405138
Saved in:
9
Word of mouth : measuring the power of individual messages
Sweeney, Jillian C.
;
Soutar, Geoffrey N.
;
Mazzarol, Tim
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 237-257
Persistent link: https://www.econbiz.de/10009514980
Saved in:
10
An overview of the survey findings
Mazzarol, Tim
;
Soutar, Geoffrey N.
- In:
Strategic innovation in small firms : an international …
,
(pp. 71-115)
.
2011
Persistent link: https://www.econbiz.de/10009271425
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