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Positive mood and susceptibility to false advertising
LaTour, Kathryn A.; LaTour, Michael S. - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 127-142
Persistent link: https://www.econbiz.de/10003892037
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How strong is the pull of the past? : measuring personal nostalgia evoked by advertising
Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; … - In: Journal of advertising research 53 (2013) 2, pp. 150-165
Persistent link: https://www.econbiz.de/10009778472
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Can advertising change memory for even a really discrepant experience? : paradigm issues in the study of postexperience advertising
LaTour, Kathryn A.; LaTour, Michael S. - In: Journal of current issues and research in advertising : … 33 (2012) 2, pp. 210-226
Persistent link: https://www.econbiz.de/10009671481
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Bridging aficionados' perceptual and conceptual knowledge to enhance how they learn from experience
LaTour, Kathryn A.; LaTour, Michael S. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 4, pp. 688-697
Persistent link: https://www.econbiz.de/10008747687
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Using childhood memories to gain insight into brand meaning
LaTour, Kathryn A.; LaTour, Michael S.; Zinkhan, George M. - In: Journal of marketing 71 (2007) 2, pp. 45-60
Persistent link: https://www.econbiz.de/10003557054
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The impact of supertasters on taste test and marketing outcomes : how an innate characteristic shapes taste, preference, experience, and behavior
LaTour, Kathryn A.; LaTour, Michael S.; Wansink, Brian - In: Journal of advertising research 58 (2018) 2, pp. 240-254
Persistent link: https://www.econbiz.de/10011885020
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Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; … - In: Psychology & marketing 35 (2018) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
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Coke is it : how stories in childhood memories illuminate an icon
LaTour, Kathryn A.; LaTour, Michael S.; Zinkhan, George M. - In: Journal of business research : JBR 63 (2010) 3, pp. 328-336
Persistent link: https://www.econbiz.de/10003960043
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Advertising, public relations and crisis management
LaTour, Kathryn A. - In: Handbook of hospitality marketing management, (pp. 153-185). 2008
Persistent link: https://www.econbiz.de/10003804203
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Cultivating appreciation of hedonic products : a synesthetic approach to marketing
LaTour, Kathryn A. - In: Journal of advertising research 59 (2019) 3, pp. 263-267
Persistent link: https://www.econbiz.de/10012118861