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Role of systems thinking in developing marketing strategy : some conceptual insights

Rajagopal, Amritanshu - In: Journal of transnational management : the official … 17 (2012) 4, pp. 258-276

Persistent link: https://www.econbiz.de/10009717370

Street markets influencing urban consumer behavior in Mexico

Rajagopal, Amritanshu - In: Latin American business review : journal of the … 11 (2010) 2, pp. 77-110

Persistent link: https://www.econbiz.de/10008748653

Food products vending in street markets held in urban habitat

Rajagopal, Amritanshu - In: Journal of food products marketing 18 (2012) 4, pp. 325-352

Persistent link: https://www.econbiz.de/10009579848

International trade relations of Mexico : a window to the world

Rajagopal, Desikacharya (contributor) - 2013 - Online-Ausg.

Intro -- INTERNATIONAL TRADE RELATIONS OF MEXICO: A WINDOW TO THE WORLD -- INTERNATIONAL TRADE RELATIONS OF MEXICO: A WINDOW TO THE WORLD -- CONTENTS -- FOREWORD -- PREFACE -- References -- Chapter 1 INSTITUTIONAL REFORMS AND TRADE COMPETITIVENESS IN LATIN AMERICA: A CHRONOLOGICAL ANALYSIS...

Persistent link: https://www.econbiz.de/10012683386

Consumer Behavior Theories : Convergence of Divergent Perspectives with Applications to Marketing and Management

Rajagopal - 2018

Cover -- Contents -- Preface -- Acknowledgments -- Chapter 1: Exploring Consumers Today -- Chapter 2: Consumer Impetus and Business Management -- Chapter 3: Decision Metrics for Competitive Business -- Chapter 4: Behavioral Patterns and Performance Appraisal -- Chapter 5: Measuring Consumer...

Persistent link: https://www.econbiz.de/10012686601

Influence of nostalgic behaviour on the consumption patterns of adults : a conceptual framework

Sotelo-Duarte, Manuel; Rajagopal - In: International journal of business innovation and … 35 (2024) 3, pp. 303-326

Persistent link: https://www.econbiz.de/10015339253