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Role of consumer knowledge in...
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Consumer behaviour
56
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55
Mexico
53
Mexiko
51
Marketing management
24
Marketingmanagement
24
India
20
Indien
20
Brand management
18
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18
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17
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14
International competition
14
Internationaler Wettbewerb
14
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14
Strategisches Management
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customer value
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11
Retail trade
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retailing
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Brand image
10
Corporate Social Responsibility
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Corporate social responsibility
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Customer value
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Competitive advantage
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Unternehmenserfolg
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Article
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English
249
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Rajagopal
273
Behl, Ramesh
15
Rajagopal, Ananya
15
Rajagopal, Amritanshu
14
Reyes-Mercado, Pável
8
López-Fernández, Andrée Marie
6
Atristain, Connie
4
Zlatev, Vladimir
4
Banks, Jerry
3
Reyes, Lucía Fernández
3
Verma, Rajeev
3
Alfaro, Gustavo T.
2
Castaño, Raquel
2
Cavazzani, Paola
2
Cstillo, Vincente
2
Mercado, Pável Reyes
2
Ortiz, Thalia
2
Rajagopal, A.
2
Sanchez, Romulo
2
Tapia, Eduardo
2
Castano, Raquel
1
Demaret-Carvalho, Carlos
1
Fernández Reyes, Lucía
1
Goncalves, Marcus
1
Hochman
1
Karthik, M.
1
López Fernández, Andrée Marie
1
Mishra, Ram Kumar
1
Molina, Arturo
1
RAJAGOPAL
1
Rajagopal, Desikacharya
1
Sharma, Aruna
1
Sotelo-Duarte, Manuel
1
Zilberman
1
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Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
30
EconWPA
12
IGI Global
4
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International journal of business competition and growth : IJBCG
34
Marketing Working Papers
30
International journal of leisure and tourism marketing : IJLTM
18
International journal of business innovation and research
12
International journal of business excellence
9
International journal of services and operations management
8
Springer eBook Collection
8
Journal of transnational management : the official journal of the International Management Development Association
5
Applied econometrics and international development
4
Journal of food products marketing
4
Microeconomics
4
Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies
4
Premier reference source
4
SpringerLink / Bücher
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Business analytics and cyber security management in organizations
3
Econometrics
3
International Trade
3
International journal of business innovation and research : IJBIR
3
International journal of productivity and quality management : IJPQM
3
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
3
Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth
3
Springer eBooks / Business and Management
3
2007 Business & Economics Society International Conference ; Vol. 2
2
Advances in business strategy and competitive advantage (ABSCA) book series
2
Applied Econometrics and International Development
2
Business issues, competition and entrepreneurship
2
Dexterity in global business : a cross-dimensional analysis
2
Economic issues
2
Estudios económicos de desarrollo internacional
2
Global Business and Economics Review
2
International Journal of Economics and Business Research
2
International journal of business environment : IJBE
2
International journal of economics and business research
2
International journal of entrepreneurship and small business
2
International journal of management practice : IJMP
2
International journal of retail & distribution management
2
Journal of East-West business
2
Journal of international consumer marketing
2
Journal of the Operational Research Society : OR
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ECONIS (ZBW)
190
RePEc
51
OLC EcoSci
38
USB Cologne (EcoSocSci)
7
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21
Bridging sales and service quality functions in retailing high-technology consumer products
Rajagopal
- In:
International journal of services and operations management
7
(
2010
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10008662894
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22
Where did the trade liberalization drive Latin American economy : a cross section analysis
Rajagopal
- In:
Applied econometrics and international development
6
(
2006
)
2
,
pp. 89-108
Persistent link: https://www.econbiz.de/10003932064
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23
Cognitive factors affecting buying decision of young consumers : role of arousal and merriment
Rajagopal
- In:
International journal of economics and business research
1
(
2009
)
4
,
pp. 454-466
Persistent link: https://www.econbiz.de/10003955630
Saved in:
24
Conational drivers influencing brand preference among consumers
Rajagopal
- In:
Journal of transnational management : the official …
15
(
2010
)
2
,
pp. 186-211
Persistent link: https://www.econbiz.de/10003995844
Saved in:
25
Impact of radio advertisements on buying behaviour of urban commuters
Rajagopal
- In:
International journal of retail & distribution management
39
(
2011
)
7
,
pp. 480-503
Persistent link: https://www.econbiz.de/10009240868
Saved in:
26
Analytical frameworks for measuring the effects of cognitive factors in buying decisions
Rajagopal
- In:
International journal of business innovation and research
5
(
2011
)
6
,
pp. 685-703
Persistent link: https://www.econbiz.de/10009388775
Saved in:
27
Editorial: Empowering consumers in strategic marketing decisions
Rajagopal
- In:
International journal of business competition and …
3
(
2013
)
2
,
pp. 103-104
Persistent link: https://www.econbiz.de/10010242159
Saved in:
28
Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
29
Marketing decision making and the management of pricing : successful business tools
Rajagopal
-
2013
Persistent link: https://www.econbiz.de/10009738993
Saved in:
30
Editorial: social networks as driver of tourism marketing
Rajagopal
- In:
International journal of leisure and tourism marketing …
3
(
2012/13
)
3
,
pp. 199-200
Persistent link: https://www.econbiz.de/10009742035
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